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Baking our way to a more sustainable future

We love being there for those milestone moments, but we know that even our beautifully hand-iced biscuits have an impact on our planet. That’s why we’re taking steps to reduce our carbon footprint, and commit to a greener future.

Here’s what we’ve achieved so far, as well as some big ambitions for the future…


Makes a Difference

We believe luxury gifting doesn’t mean you have to compromise on the environmental credentials of your delicious treats.


Our mission statement is ‘Baking our way to a more sustainable future’. Short and sweet (excuse the pun) but it is the core message that runs through everything we do.

Our Rebrand

A major part of our 2022 rebrand was to focus on how we could make our brand more sustainable, with a focus on packaging and making the message of how to dispose of packaging straight forward for our customers.

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We are qualified to use the ‘Love Paper’ logo. Love Paper is a global consumer campaign promoting the sustainable and attractive attributes of print, paper and paper packaging. To qualify to use the ’Love Paper’ logo on your packaging you must meet a strict list of sustainability of criteria. Find out more about love paper here.


We are proud to be part of the campaign for renewable, recyclable and sustainable packaging.


All our packaging can be readily recycled in the municipal waste stream cardboard/paper recycling without additional separation.

The box, sleeve, stickers, leaflets and even greaseproof paper, have all been sourced from FSC Certified manufacturers and is made from virgin wood fibre from sustainable forests.


Our delivery partner DPD is committed to make every parcel they deliver carbon neutral. DPD measure CO2 emissions and strive to reduce them and offset the remaining emissions. As part of their Corporate Social Responsibility initiative, DPD work on improving the efficiency of their transport network and increase the use of alternative fuel.

For more information about their carbon neutral commitment and to read about how DPD is going to be the U.K’s leader in sustainable delivery, check out these links: Corporate Responsibility, DPD Green

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